When you write A | B, both processes already run in parallel. If you see them as using only one core, that's probably because either of CPU affinity settings (perhaps there is some tool to spawn a process with different affinity) or because one process isn't enough to hold a whole core, and the system "prefers" not to spread out computing.
To run several B's with one A, you need a tool such as split with the --filter option:
A | split [OPTIONS] --filter="B"
This, however, is liable to mess up the order of lines in the output, because the B jobs won't be running all at the same speed. If this is an issue, you might need to redirect B i-th output to an intermediate file and stitch them together at the end using cat. This, in turn, may require a considerable disk space.
Other options exist (e.g. you could limit each instance of B to a single line-buffered output, wait until a whole "round" of B's has finished, run the equivalent of a reduce to split's map, and cat the temporary output together), with varying levels of efficiency. The 'round' option just described for example will wait for the slowest instance of B to finish, so it will be greatly dependent on the available buffering for B; [m]buffer might help, or it might not, depending on what the operations are.
Examples
Generate the first 1000 numbers and count the lines in parallel:
seq 1 1000 | split -n r/10 -u --filter="wc -l"
100
100
100
100
100
100
100
100
100
100
If we were to "mark" the lines, we'd see that each first line is sent to process #1, each fifth line to process #5 and so on. Moreover, in the time it takes split to spawn the second process, the first is already a good way into its quota:
seq 1 1000 | split -n r/10 -u --filter="sed -e 's/^/$RANDOM - /g'" | head -n 10
19190 - 1
19190 - 11
19190 - 21
19190 - 31
19190 - 41
19190 - 51
19190 - 61
19190 - 71
19190 - 81
When executing on a 2-core machine, seq, split and the wc processes share the cores; but looking closer, the system leaves the first two processes on CPU0, and divides CPU1 among the worker processes:
%Cpu0 : 47.2 us, 13.7 sy, 0.0 ni, 38.1 id, 1.0 wa, 0.0 hi, 0.0 si, 0.0 st
%Cpu1 : 15.8 us, 82.9 sy, 0.0 ni, 1.0 id, 0.0 wa, 0.3 hi, 0.0 si, 0.0 st
PID USER PR NI VIRT RES SHR S %CPU %MEM TIME+ COMMAND
5314 lserni 20 0 4516 568 476 R 23.9 0.0 0:03.30 seq
5315 lserni 20 0 4580 720 608 R 52.5 0.0 0:07.32 split
5317 lserni 20 0 4520 576 484 S 13.3 0.0 0:01.86 wc
5318 lserni 20 0 4520 572 484 S 14.0 0.0 0:01.88 wc
5319 lserni 20 0 4520 576 484 S 13.6 0.0 0:01.88 wc
5320 lserni 20 0 4520 576 484 S 13.3 0.0 0:01.85 wc
5321 lserni 20 0 4520 572 484 S 13.3 0.0 0:01.84 wc
5322 lserni 20 0 4520 576 484 S 13.3 0.0 0:01.86 wc
5323 lserni 20 0 4520 576 484 S 13.3 0.0 0:01.86 wc
5324 lserni 20 0 4520 576 484 S 13.3 0.0 0:01.87 wc
Notice especially that split is eating a considerable amount of CPU. This will decrease in proportion to A's needs; i.e., if A is a heavier process than seq, the relative overhead of split will decrease. But if A is a very lightweight process and B is quite fast (so that you need no more than 2-3 B's to keep along with A), then parallelizing with split (or pipes in general) might well not be worth it.