IE stands for Information Element. They are transmitted as part of the beacon frames and carry all kinds of information such as SSID, supported rates, etc.
Information element Element ID Length (in octets)
---------------------------------------------------------------------------
SSID (see 7.3.2.1) 0 2 to 34
Supported rates (see 7.3.2.2) 1 3 to 10
FH Parameter Set (see 7.3.2.3) 2 7
DS Parameter Set (see 7.3.2.4) 3 3
CF Parameter Set (see 7.3.2.5) 4 8
TIM (see 7.3.2.6) 5 6 to 256
IBSS Parameter Set (see 7.3.2.7) 6 4
Country (see 7.3.2.9) 7 8 to 256
Hopping Pattern Parameters (see 7.3.2.10) 8 4
Hopping Pattern Table (see 7.3.2.11) 9 6 to 256
Request (see 7.3.2.12) 10 2 to 256
BSS Load (see 7.3.2.28) 11 7
EDCA Parameter Set (see 7.3.2.29) 12 20
TSPEC (see 7.3.2.30) 13 57
TCLAS (see 7.3.2.31) 14 2 to 257
Schedule (see 7.3.2.34) 15 16
Challenge text (see 7.3.2.8) 16 3 to 255
Reserved 17–31
Power Constraint (see 7.3.2.15) 32 3
Power Capability (see 7.3.2.16) 33 4
TPC Request (see 7.3.2.17) 34 2
TPC Report (see 7.3.2.18) 35 4
Supported Channels (see 7.3.2.19) 36 4 to 256
Channel Switch Announcement (see 7.3.2.20) 37 5
Measurement Request (see 7.3.2.21) 38 5 to 16
Measurement Report (see 7.3.2.22) 39 5 to 24
Quiet (see 7.3.2.23) 40 8
IBSS DFS (see 7.3.2.24) 41 10 to 255
ERP Information (see 7.3.2.13) 42 3
TS Delay (see 7.3.2.32) 43 6
TCLAS Processing (see 7.3.2.33) 44 3
Reserved 45
QoS Capability (see 7.3.2.35) 46 3
Reserved 47
RSN (see 7.3.2.25) 48 36 to 256
Reserved 49
Extended Supported Rates (see 7.3.2.14) 50 3 to 257
Reserved 51–126
Extended Capabilities 127 2 to 257
Reserved 128–220
Vendor Specific (see 7.3.2.26) 221 3 to 257
Reserved 222–255
Some of these information elements are vendor specific, meaning they will probably be ignored by other vendors. Reserved means it may have a standard meaning in the future, in fact some of them already have. (I'm looking at an old standard.) You can configure them in hostapd.conf
# Additional vendor specific elements for Beacon and Probe Response frames
# This parameter can be used to add additional vendor specific element(s) into
# the end of the Beacon and Probe Response frames. The format for these
# element(s) is a hexdump of the raw information elements (id+len+payload for
# one or more elements)
vendor_elements=dd0411223301
The hex data is the of the following structure:

The Element ID shall be dd, OUI is a 3-byte number allocated by IEEE, but the good news is iwlist displays all of them as unknown, except WPA (0050f2) and WPA2 (000fac).