I've just been looking through a few man pages for a few different commands including grep and ifconfig.
I've noticed over a few pages, the content uses a strange syntax to notate what i think are quotations (back-tick followed by a single or double quote):
`text'

Why can't they use ' or " to open and close quotations?
Update
I now realise that this should be bolding out the characters instead of noting quotes. Is there any reason my system is ignoring these when formatting? I'm using OSX.